MTV India | 3 Music Videos

At OUMP, we believe music videos are more than just visuals—they’re stories that connect, inspire, and stay with you. Our collaboration with MTV India brought to life three unique narratives, each capturing the essence of human emotions and personal journeys. Baatein speaks to resilience in the face of judgment, Kaagaz Ki Kashti finds joy in life’s simplest moments, and KYA reminds us that no matter the struggle, we always have ourselves. Each film is a testament to the power of storytelling—crafted not just to be seen, but to be felt.

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Our first video for MTV India’s indie artist showcase features Baatein by Vasu Kainth—an anthem for resilience. Through the protagonist’s journey from school bullying to self-acceptance, the film delivers a powerful message: success isn’t defined by struggle, and opinions don’t dictate worth.

We took a raw, cinematic approach to mirror the emotional highs and lows of the story. Contrasting visuals—dark, isolating school scenes versus liberating moments of self-confidence—helped shape the narrative arc. Every frame reinforces the song’s mantra: “Log banayenge baatein, tu baatein banana de.”

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Our second video for MTV India, Kaagaz Ki Kashti, follows an office-going girl who breaks free from her daily routine to embrace the simple joy of Mumbai’s monsoon. From relishing pani puri at a roadside stall to hopping onto a BEST bus and sitting by the sea at Bandstand, she rediscovers the magic hidden in everyday moments. It’s a visual ode to the city and the childlike zest that makes life feel fuller, lighter, and more alive.

We kept the visuals fluid and immersive, capturing the contrast between structured office life and the uninhibited beauty of rain-soaked streets. Handheld shots and natural lighting enhanced the sense of freedom, making each moment feel intimate and real. The city itself became a character, shaping the protagonist’s journey.

Video 3/3

Our third video for MTV India, KYA, is a visually immersive journey through a neon-lit club, where different characters navigate their own struggles while the singer performs into the camera. As the film unfolds, we realize they are all connected—each facing their own battles, yet bound by the same unspoken resilience. In the end, they stand together, a powerful reminder that no matter what we lose, we always have ourselves.

This film thrives on movement and atmosphere. Dynamic camera transitions seamlessly shift between the singer and the club’s characters, making the viewer feel like an observer in an unfolding narrative. Vibrant lighting, reflections, and contrasting moods heighten the emotional depth, leading to a striking final montage where all characters become one.