Intel | #FilterByIntel
- OUMP Admin
- Mar 1
- 1 min read
Updated: Mar 3
In this fun and quirky two-film series for Intel India's #FilterByIntel Campaign, we flip the usual reaction to a laptop breakdown. Instead of frustration, the owner starts celebrating—leaving everyone around them utterly confused. Why? Because it’s finally time to upgrade to an Intel-powered laptop!
The humor in these films comes from unexpected reactions and exaggerated celebrations, which take an imaginative turn. As soon as the laptop breaks down, the scene shifts into a dream sequence, with the owner breaking into a dance under disco lights—making it clear that this excitement is almost surreal. The sudden lighting changes and playful choreography add to the humor, creating a highly engaging and visually striking moment.
Film Credits -
Brand : Intel India
Agency : FCB Kinnect
Producer : Pooja Purohit
Director : Daksh Chadha
DOP : Yohanne Fernandes
Editor : Rishab Joshi
Music : Utsav Shrey
Chief AD : Paras Balpande
Colorist : Rahil
Line Production : Bob & Team
Make Up : Shradha Jaiswal
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