TVS Jupiter | Republic Day Film

For Republic Day, we crafted a film for TVS Jupiter that celebrates the vastness of India—its people, cultures, and journeys—all tied together by one common thread: a scooter built for everyone. With its spacious boot at the core of the narrative, the film draws a parallel between Jupiter’s capacity and the generosity of India’s heart.

The visual storytelling is dynamic and engaging, using 360-degree top-angle shots to highlight the boot space while seamlessly transitioning across diverse Indian landscapes through match cuts. This technique keeps the film visually fluid, ensuring the message is conveyed with both emotion and energy.

This film is a great example of how a product feature can be elevated into a larger cultural message. By integrating brand functionality into a topical moment, TVS Jupiter reinforces its position as a scooter that truly serves all of India. For brands, this highlights the power of blending storytelling, smart editing, and purpose-driven messaging to create high-impact campaigns.

TVS Jupiter | Republic Day Film

Film Credits -

Brand : TVS

Agency : FCB Kinnect

Producer : Pooja Purohit

Director : Daksh Chadha

Editor : Rishab Joshi

DOP : Nishant Dehariya

Music : Osho Jain (Bawla Studios)

Voice Over : Umber Jafri

Production Manager : Adarsh Mishra

Special Thanks : Param, Abhishek, Parth, Tanisha, Mehek, Nandini, Sagar