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ITC Candyman X Biswa Kalyan Rath


This project for ITC Candyman was unlike a conventional commercial shoot. The objective was to produce ten distinct films in a single day, each featuring witty voiceovers by stand-up comedian Biswa Kalyan Rath across a series of restaurant-based scenarios. With multiple setups created within the same location, the day demanded meticulous planning, quick transitions, and a workflow that kept creativity moving without slowing down the production.


What made the experience particularly memorable was the spirit of collaboration that carried through every stage of the project. From the very first briefing, the team at Ulka approached the process with the belief that the agency and production house were working as one team. That mindset translated into open communication, faster decision-making, and an environment where everyone was working towards the same creative goal. ITC was equally receptive, encouraging discussions and supporting ideas that strengthened the films. When trust and collaboration are established from the outset, the production naturally becomes more efficient, and the final work reflects that shared commitment. It was a rewarding reminder that great partnerships are often the foundation of great storytelling.


Find all other videos at ITS Candyman's Instagram Handle : https://www.instagram.com/itc.candyman/


Brand : ITC

Agency : Ulka

Director : Anirudh Bhardwaj

Producer : Pooja Purohit

Creative Producer : Daksh Chadha

DOP : Yohan Fernandes

Editor : Rishab Joshi

Music & Sound Design : Utsav Shrey

DA : Archita Wadhwani

AD : Omkar Rao

Line Production : Bob

Costumes : Niharika Kulkarni

Art : Rutuja Gaonkar

Make Up : Shraddha Jaiswal




 
 
 

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