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Mahindra Maxx Pickup | Content Factory


Creating a content bank for Mahindra Pickups was an exercise in efficiency, planning, and adaptability. With just one day of production, the objective was to build a versatile library of content that could support the brand's social media communication over an extended period. Featuring the Bolero Pickup Maxx HD and the Maxx City, the initial approach was designed around a streamlined production plan. However, as the creative requirements evolved, it became evident that each vehicle needed to be showcased in environments that genuinely reflected its purpose and character.




Working with two DOPs allowed us to execute this expanded vision efficiently, covering multiple locations while staying within the production schedule. Every setup was planned with long-term usability in mind, ensuring the footage could be repurposed across campaigns, formats, and platforms. The experience reinforced an important production principle: while efficiency is essential, authenticity should never be compromised. Sometimes the strongest creative decisions emerge when the process evolves, and adapting to those moments is what ultimately elevates the final film.



Agency : McCANN

Brand : Mahindra Pickups

Producer : Pooja Purohit

Director : Daksh Chadha

DOPs : Nishant Dehariya and Rohan Bundela

Offline Editor : Subhash Matwa

Online Editor : Rohan Bundela

AD/ DA : Omkar Rao

Line Production : Bob


 
 
 

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